What We Do

Whether marketing a new product or service, or communicating your mission, you strive to reach an increasingly segmented audience; be it by socioeconomics, cultural heritage, language, lifestyle, education, or access to information. The question is how to efficiently reach them. Success hinges on your ability to stand out from the crowd and emotionally connect with your target audience.

Cultural Strategies presents you with a comprehensive set of solutions to address your specific needs. Here you will learn more details about the services we offer.

Cultural Strategies strives for its client’s organization, initiative, product or service to be the one people think of first and feel the best about when the want or need for it arises. Therefore, we make sure to utilize the power of words combined with captivating graphic design, images and/or videos to persuade people into doing what you want them to do. Always emphasizing, through a sound strategy and all deliverables, the “What’s in it for me?” for the intended audience(s).

One of Cultural Strategies’ core expertise is working with multicultural communities and using innovative and culturally relevant engagement approaches that inform, equip and mobilize communities into action. We make sure target audiences are actively invested by developing strong and transparent relationships with stakeholders. Our engagement model is built on first-hand experience, as well as incorporating public engagement best practices including The International Association of Public Participation’s (IAP2) “Core Values of Public Participation” and The National Coalition for Dialogue and Deliberation’s “Core Principles for Public Engagement”.

Cultural Strategies has supported our clients’ successes in affecting change for the greater good. Whether it is building an engaged base of volunteers, educating and empowering a coalition of ambassadors, or elevating a community’s voice to inform the legislative process, we know how to reach and communicate with the right influencers at both local and statewide levels. Our work has shaped a variety of projects by crafting compelling stories with passionate calls-to-action that are relatable, newsworthy, and deliver results.

Learning directly from our target audience, and those who influence them, regarding their current situation, their wants, needs, and aspirations, be it through in-depth interviews, focus groups, or - in-person or online - surveys, is an extremely insightful process, providing significant information which contributes immensely to the development of a sound strategy. Analyzing secondary research, previously completed studies applicable to your situation, is yet another way of enhancing our understanding of your market. Cultural Strategies’ seasoned team can assist you in every aspect of market research, assuring you gather the relevant information needed to generate results.

Cultural Strategies goes beyond translations, we transcreate. Transcreation differs from simple translation in that it communicates concepts in a different language, while maintaining the ‘spirit’ of the message, keeping its true meaning and persuasiveness, even if it means completely re-writing it and not leaving a single word of the original language’s version. Transcreation is in-culture and in-context translation. We also take into consideration the education level of our intended audience, making sure we are efficiently communicating with them. Bottom line, we deliver the concept/idea in a different language, assuring it resonates with the intended audience and persuades them into taking the action we want them to take.

More often than not, your website is your introduction to your target audience - your very first impression. It’s your home online, your storefront to the world, where potential customers will turn first for information about you, your products and/or services. We certainly speak English and Spanish… yet, we also speak web design, fully understanding the essential role of communicating digitally plays in today’s reality.