The Blanton Museum of Art

During its rebranding process, The Blanton wanted to ensure its new positioning was relevant and inclusive of Austin’s growing Latino population. It tasked Cultural Strategies with conducting market research, identifying key audiences and providing recommendations to better engage key segments of Austin’s diverse Latino population. Deliverables included a top line report on the one-on-one interviews with Latino users and non-users of the museum, along with key findings and their implications regarding future marketing, communications and programming strategies.