The Big Jump Campaign, Austin Transportation Department, City of Austin

The City of Austin, as one of the participating cities in The Big Jump Project (sponsored by People for Bikes), had the goal to double bicycle ridership in Central Austin during the next three years. The City organized a workshop with community leaders and communication professionals to locally kick-off the Big Jump Campaign. Cultural Strategies was hired to lead a discussion regarding a community-facing campaign to reach the campaign's goals. Deliverables included: workshop report, drafting of a campaign creative brief and initial creative concepts to consider for the campaign.