SXSW Interactive Hispanic Event, Cultural Strategies

Cultural strategies organized the first official Latino Lounge at SXSW Interactive, branded as “The Social Revolución”. It was an interactive movement and event celebrating Latinos using social media as a platform to create and inspire change. As part of it, Cultural Strategies created the brand, launched social media campaigns, planned events, and created the Revolucionario Awards, a way to recognize top Latino individuals, groups, organizations, and brands who were creating change online. Awards were distributed at live events during SXSW Interactive.