Family Planning Services Awareness, UTMB Health
Cultural Strategies implemented a digital and grassroots outreach campaign to increase local awareness of UTMB Health’s Regional Maternal and Child Health Program Clinic’s Family Planning Services, with the objective of incentivizing new patient visits. Deliverables included: Research, brand development, logo design, website development, Spanish translations, online advertising, printed collateral material design, promotional material design, and outreach list development and staff training.