Affordable Care Act Awareness, Texas Association of Community Health Centers
Creation of a fully Bilingual outreach campaign to promote enrollment into the Health Insurance Marketplace among patients of the Texas Association of Community Health Centers’ 300+ individual service delivery sites across the state. Deliverables included brand development, My Texas My Health, website development, video PSA, online advertising, organic social media posts, and a variety of printed collateral materials, including rack cards, flyers, posters, prescription notepads, and post cards. Later on, a register to vote initiative was added to the website under the name, “My Vote”.