LiveSTRONG

Cultural Strategies was contracted to create and manage a nationwide social media campaign for the launch of LiveSTRONG's Spanish-language website, targeting Spanish-dominant Latinos affected directly or indirectly by cancer and who were active in social media. More than 1,000 visits were generated during the month-long campaign, which captured the interest of Lorena Rojas, a Mexican artist and breast cancer survivor, who became LiveSTRONG's Spanish-speaking spokesperson.