Libertarian Party of Texas Marketing, Liberty Campaign of Texas

Implementation of a bilingual advertising campaign looking to make the Libertarian Party more accessible to a broader, more diverse audience, the Liberty Campaign of Texas contracted Cultural Strategies to conceptualize a new image, and implement it through various creative executions, including developing a bilingual new website, video advertising, and bilingual collateral material. Parallel to this, Cultural Strategies was tasked with creating a Latino affinity group (Texas Libertarios) to connect in a deeper cultural manner with Texas Hispanics.