Goodwill Computer Works

As a part of Goodwill Industries of Central Texas, Computer Works provides a retail outlet for donations of recycled computer hardware and software in Austin, Texas. Aware of the low percentage of Latino customers visiting Computer Works, Goodwill Industries of Central Texas, approached Cultural Strategies to produce a Spanish Language TV advertisement. The Spanish language ad talked to customers as Computer Works retail clients and, in a succinct and simple manner, increased awareness of its existence and the products they offered.