Circuit of the Americas

Cultural Strategies promoted Circuit of the Americas and Formula 1 US to Spanish-speaking audiences across the Americas. Built a team of auto racing PR professionals in two countries, transcreated news releases that we pushed to a network of over 400 media and racing bloggers and pitched and placed media stories in the market’s most notable media properties in Mexico and the US. The project’s success informed millions across the western hemisphere and Spanish-speaking racing enthusiasts across the world.