Cayetano Development

Privately held real estate company focused on the development of affordable single-family communities in Texas. Cultural Strategies was contracted to develop a marketing and advertising campaign focused on increasing brand awareness, creating consistency across markets, establishing credibility in new markets, updating their website into a fully bilingual, interactive, lead generating tool, but most of all, assuring a consistent flow of qualified leads in their different markets. Campaign elements include market research (surveys and focus groups), updating website and creating its Spanish-language mirror image; conceptualizing, copywriting, design and production of bilingual: flyers; postcards; brochures; holiday cards, radio, newspaper, and TV ad campaigns; different forms of signage (directional signs, sales office signs, “sold” sings, etc.); Facebook, Google Ads, Instagram, and Spotify advertising campaigns; Facebook and Instagram page updating; and event coordination among others.