CASA of Travis County

CASA of Travis County, an organization that mobilizes trained volunteers to advocate for and protect the best interest of children who have been abused or neglected, hired Cultural Strategies to provide insights and creative messaging for an advertising campaign aimed at increasing awareness and participation in its volunteer program. After analyzing CASA volunteer profiles and identifying the target audience, our team conceptualized a Bilingual messaging platform and wrote ad copy for radio spots, print, billboard, and television PSAs.