Bicycle Education Program, Austin Transportation Department, City of Austin

Design and layout of Bicycle Education Program’s double-sided information sheets including information on personal biking encouragement, biking on the Austin bikeway network, biking to school, and bike commuting. Design – maintaining a consistent graphic identity – templates for door hangers, single-fold booklets, and a PowerPoint presentation for ongoing department use. Develop a name and logo for the program, consistent with the new Transportation Demand Management’s GetThere ATX brand (Also developed by Cultural Strategies). Identify and reach out to local non-profit and for-profit organizations making them aware of the new bicycle educational resources available, for digital or physical distribution among their respective audiences.